The general trade is fundamental to preserving manufacturers’ margin in Asia. This sector, which is extremely fragmented, can account for anything between 30% - 95% of manufacturers' sales. Most manufacturers are not in full control over this sector.
GTI has enabled us full control of inventory in terms of movement, visibility and accuracy as well as greater productivity and improved customer service.
- Alan Tan
Managing Director, CHC Group
General Trade Intelligence (GTI) is a breakthrough services designed to provide manufacturers with control over their distribution networks and to enhance their brand-support ability at the point of consumer purchase.
